Introduction
Through the foundation of branding, Leslie Ann Akin helps her clients enlarge their business presence while they enlarge their sense of self and their own capabilities.
Since 1989 Leslie Ann has designed graphics and developed a strong following for her distinctive style of personal and business branding. Her grasp of design and ability to understand what her clients wants, even if her client can’t verbalize it, is something that comes naturally to her.
Leslie was a professional clown for 15 years and even performed twice at The White House. She was a jazz radio DJ for 12 years in San Francisco and her design studio was voted business of the year.
Leslie The Brand Boss works with smart people who want to show up in a bigger way. They have more to accomplish in their lives and are at a crossroads in defining how to move forward in a significant manner. That’s where your heartburn ends, and Leslie Ann’s work begins.
Leslie has enjoyed meeting her clients in her Lake Oswego office, and on the now popular zoom chats.
Branding
The trend to brand your business is hot.
Here’s why.
Your brand, whether it’s a business or personal brand, helps a potential client identify you from other similar businesses. Branding is the essence of authenticity and how you want people to feel about your business. Everything from your values, your logo, to your website, they way you show up at meetings, even how you package your products or services represents your brand. A consistently presented and splendid brand will help customers to decide that you should be their first choice.
Book Covers
RETH!NK YOUR BOOK COVER
As a graphic designer who has created everything from brands and business cards to billboards, it’s disappointing to see talented authors create less than professional, high-impact book covers that truly sell their books in every way, starting with emotional impact.
Content is king, but the face of your book is an elemental expression of professionalism and credibility. When a cover appears weak or confusing, it doesn’t speak to the validity of the author.
Why take shortcuts as you’re finalizing your book cover’s visual impact? You’re preparing to unleash your heart, your compelling story or advice, and your hard earned knowledge. Make it count in a big way.
