By: Leslie Ann Akin, Leslie The Brand Boss
The trend to brand your business is hot.
Your brand, whether it’s a business or personal brand, helps a potential client identify you from other similar businesses. Branding is the essence of authenticity and how you want people to feel about your business. Everything from your values, your logo, to your website, they way you show up at meetings, even how you package your products or services represents your brand. A consistently presented and splendid brand will help customers to decide that you should be their first choice.
What your brand represents should focus on a few specific things you want your customers to associate you with. This is the major tactic of distinctive positioning. How well your brand occupies a distinct position in the mind of a customer is the game changer for your success.
10 questions to help you understand why branding is important.
- What does my brand stand for?
- Why am I building this business?
- What problem am I attempting to solve?
- How do I want my clients to feel?
- How am I different from the rest?
- Am I leveraging a professional image?
- What is my business tone: formal or informal?
- What makes people choose me instead of my competitors?
- Does my brand tell the wrong or outdated story?
- Is there a shift in marketing trends that could impact my growth potential?
6 reasons to brand your business
- New customers
A strong brand will make it easier for you to secure referral business.
- Consumer loyalty
People want quality products and services which they can trust. Branding provides an identity that customers seek.
Professional logo designs should be powerful, bold, easy to say, and above all, memorable. The first glance should make a positive lasting impression on anyone.
- Stand out from the crowd
Without a brand you might be just another business struggling to remain afloat. Finding resourceful ways to show up in a bigger way is easier with a solid brand. This is your sweet spot.
- Increased business value
Strategic branding makes you more flexible with more control over factors such as pricing. This increases your value because you now have more leverage.
- Trust factor
A compelling brand gives the impression that you are an industry expert. As a result, the public will trust your business, the products and services it offers, and the way you conduct business. How you make them feel cannot be over-emphasized.